To begin with, it is important that you are aware of the current situation and your vision for the future. The Trend Radar offers the best basis for ensuring that all team members have the same understanding of the relevant trends and their impacts on the company focus.
Relevant innovation areas can be identified and prioritised based on the trend evaluation and the resulting classification into the recommendations for action – Act, Prepare and Watch.
The generated innovation fields give you an overview of the aspects that are relevant for your company and of the business areas in which the innovation activities will take place.
As all the determinants are variable, you should review the innovation fields by regularly re-evaluating the Trend Radar.