The innovation fields define the areas in which you innovate. Based on the findings from the Trend Radar together with the assets available in the company and the strategic orientation, you define the innovation fields which can be made accessible and transparent for all users in the Trendmanager. The resulting areas of innovation are clearly presented in the Trendmanager. Related mega- and macro-trends show how the content in the innovation field is connected. Serving as best practice examples, micro-trends show real innovations in the innovation fields.
The innovation fields allow everyone in the company to see and understand which direction it is heading in and how it will develop in the future. They show new potentials and, in particular, give your colleagues the chance to derive the first ideas and innovation projects.
