03/09/2024

Product Update August 2024

Great news: We have two new AI features for you!

1. Find out how a macro-trend can affect your company!

From now on, AI will also support you with strategic questions about the future. This also applies to the implication of industry-related effects of a macro trend. The new feature can be found in all macro trends, which are best accessed via the Trendfinder.

This is how you proceed:

Step 1: Open any macro trend and scroll down to “Learn how this trend can impact your business.”

Step 2: Use the drop-down menu to select any industry (in the example “Transportation & Mobility”). After the selection, the AI creates a personalised outlook on how the selected macro trend could affect the selected industry.

This article can be edited and saved using the “Create as article” button. It can then be accessed at any time under “Opportunities & risks”.

2. AI-generated challenges and opportunities

In addition, specific challenges and opportunities can now be identified with regard to a macro trend. So far, this strategic implication has been published by the TRENDONE team for selected sectors. The new AI feature now makes it possible to automatically create challenges and opportunities for any industry. This can serve as a basis for strategic innovation projects.

This is how it works (in the example for the macro trend “Social Channel Evolution”):

Step 1: Open any macro trend and scroll down to “Challenges & Opportunities”.

Step 2: Use the drop-down menu to select any industry (in the example “Transportation & Mobility”). After the selection, the AI creates a personalised outlook of the challenges & opportunities that this macro trend entails for the selected industry.

The automated challenges & opportunities can be edited and saved. They can then be found at any time under “challenges & opportunities” for the respective industry.

We are interested in continuously improving the Trendmanager so that we can make working with trends even more intuitive for you. Please help us by sending us your feedback and requests. Thank you very much and enjoy the new features!

Best regards
Your TRENDONE team

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