In the trend evaluation, you evaluate the selected macro-trends based on three tried and tested evaluation criteria:
Potential: What potential does the described trend have in future for the selected focus (company division, business function, product line)?
Degree of maturity: The degree of maturity describes how implementable and effective the technology behind the described trends is or how well established the trend is in the market.
Competence: Evaluate how well your company is prepared for the trend. Take into account whether prototypes, services, processes or projects have already been initiated.
