Innovation through combination – that’s the motto of the Radical Game. After all, a good idea doesn’t always have to be new. On the contrary: over 80% of all innovations do no more than combine existing knowledge. By creating innovation combinations and chains, you can generate new product and service ideas. Your selected micro-trends form the basis for this and they are presented at the beginning of the game by a moderator.
1. Each team receives a set of “playing cards” with innovative micro-trends.
In preparation for the Radical Game, look through the Trendexplorer for exciting micro-trends related to the topic you are interested in. These could be innovative business models, products or services, as well as new technologies or special marketing campaigns.
You can then collect them digitally as part of a research, export them in a single click and print them onto DIN A6 cards. One card may feature “Live concert in AR”, for example, while another reads “Running shoe made from plant-based materials”, and so on.
2. Now it’s the players’ turn!
Lay the cards in your group open on a table. One player starts the chain of ideas by placing a card in the middle of the table and briefly explaining his/her own idea to the group. An idea can arise, for example, from transferring the selected micro-trend to one’s own business or objectives.
The idea is not discussed. The aim is to produce plenty of ideas in a short space of time. The other players then add matching cards that develop the idea even further. The most important principle in this game is: be radical!
3. A chain of ideas lasts no more than a minute!
This stress is intentional. People are actually more creative and productive under time pressure!
4. A chain of ideas is complete? Then note it down on a post-it.
Stick the post-it on a pinboard where it can be clearly seen. This ensures that the team always sees its output and the table is free for the next round.
5. Elevator Pitch
Then select the best ideas either as a team or individually. These ideas are then briefly formulated and presented in an Elevator Pitch (max. 60 seconds per idea).