From 01 September 2025, the new Trendone trend universe will be available in the Trend Manager. This update includes the content adaptation, expansion & replacement of existing macro trends and 13 completely new macro trends. The update is voluntary and you can accept it, adopt individual trends or decide to continue working with the previous trend universe. However, we strongly recommend that you carry out the entire update in order to align your trend management as closely as possible with current social and technological developments.
Important: When you activate a new trend, the ancestors of the trend, if any, are automatically deactivated. The ancestors are simply no longer displayed in the Trendfinder. The deactivated trends are always included in all existing radars, innovation fields, innovation projects and workspaces.
All adjustments to the Trendone trend universe are shown and explained below. This allows you to track any changes to the trend universe.
In our support area you will also find detailed help on activating and managing the Trend Universe.
New Macro-Trends
Sovereignty First (Mega-Trend: Age of Disorder)
Geopolitical tensions and volatile global trade policy are forcing countries and confederations, above all the EU, to question the extent of their dependencies. They must strengthen their own technologies and innovations in order to become less dependent on third countries in critical areas such as defense and infrastructure.
Risk Preparedness (Mega-Trend: Age of Disorder)
Faced with multiple risks such as natural disasters, wars, and trade disruptions, individuals, companies, and countries must take systemic and proactive precautions to become more resilient.
Sales AI (Mega-Trend: Seamless Commerce)
The use of artificial intelligence to automate and optimize sales processes, for example through personalized customer communication, sales forecasts, or chatbots, is advancing rapidly. This enables more efficient processes, stronger customer loyalty through personalization, and data-based decisions in real time.
Agentic Shopping (Mega-Trend: Seamless Commerce)
Artificial intelligence (AI) is transforming the shopping process by enabling AI assistants to take over time-consuming tasks such as product searches and price comparisons, and to provide personalized recommendations and (semi-)autonomous purchasing decisions.
Agentic AI (Mega-Trend: Artificial Intelligence)
Agentic AI marks the transition from passive AI assistants to semi-autonomous digital actors that can independently understand, plan, and execute complex tasks. This opens up entirely new fields of application, for example in retail or healthcare.
Drive on (Mega-Trend: Intelligent Infrastructure)
Software-defined vehicles are revolutionizing the automotive industry: Vehicles are being transformed from hardware-defined means of transport into software-controlled, continuously updatable spaces for experiences.
Energy Independence (Mega-Trend: Intelligent Infrastructure)
In a world of increasing uncertainty, companies and countries are striving for energy independence, the ability to meet their energy needs independently of external factors. Small modular reactors and micro reactors have the potential to change the energy landscape.
Antifragile Organizations (Mega-Trend: Future Skillsets)
Antifragile organizations thrive on disruption and volatility, rather than merely surviving or resisting them. They transform uncertainty into strength by promoting decentralized decision-making processes, daring to experiment with limited risk, and viewing mistakes as learning opportunities.
Smart Hospitals (Mega-Trend: Healthstyle)
Demographic change, a shortage of nursing staff, and a lack of doctors make the use of innovative technological solutions in hospitals essential. Networking, digitization, and automation should not only contribute to cost savings and greater efficiency, but also improve patient care.
YoungVestors (Mega-Trend: Evolving Consumerism)
Pension systems are prompting more and more young people to focus on private retirement provision and building financial independence. Generations Z and Alpha are starting to think about investing and building wealth earlier than previous generations.
Digital Equity (Mega-Trend: Caring Society)
Creating digital equality is becoming increasingly important as key areas of life such as education, work, healthcare, mobility, and administrative services are increasingly shifting to the digital realm.
Beyond Loneliness (Mega-Trend: Caring Society)
More and more people around the world are affected by loneliness and social isolation, with serious consequences for their health and social cohesion. In response, political strategies are being developed to combat loneliness. In addition, private initiatives, products, and services are emerging to bring people together.
Happiness Treats (Mega-Trend: Conscious Eating)
Everyday stress, economic uncertainty, and social media hype are driving a culture of enjoyment characterized by small culinary delights in everyday life. These special moments of enjoyment serve as rewards and self-care, and create a feeling of being part of a trend- and pleasure-oriented community.
Replaced Macro-Trends
Biomimetic Production Systems = Bioeconomy
We have removed the macro trend “Biomimetic Production Systems” from the trend universe and transferred it to its successor, “Bioeconomy,” in order to highlight the relevance of the topic for current transformation processes. Whereas the focus was previously on technical systems modeled on nature, a broader, systemic approach is now being pursued that includes biological resources, sustainable value creation, and circular economic models. The update in content thus reflects the expanded scope and increasing social significance of the bioeconomy.
Human Robot Collaboration = AI-enabled Workforce
The macro trend “Human-Robot Collaboration” has been transferred to the successor trend “AI-enabled Workforce” in order to highlight the growing importance of AI-supported hardware and software systems beyond classic robotics in the working environment. The macro trend also addresses the challenges that this development poses for companies and employees. The content update reflects the expanded focus on AI-supported assistance, decision support, and new forms of collaboration between humans and machines.
Overlap Markets = Innovation Ecosystems
The macro trend “Overlap Markets” has been transferred to “Innovation Ecosystems” in order to place greater emphasis on networked, collaborative innovation structures rather than mere market overlaps. The content update reflects the growing importance of partnerships and synergy effects of open innovation processes supported by platforms and artificial intelligence.
Public Health = Population Health Management
The macro trend “public health” has been transformed into “population health management” in order to reflect the more data-driven, control-oriented approach of modern healthcare. The updated content emphasizes the transition from population-based health promotion to integrated, predictive measures aimed at improving the health of entire population groups.
Expired Macro-Trends
Responsible Purification (Mega-Trend: Healthstyle)
We have removed this macro trend from the trend universe because aspects such as hygiene, infectious diseases, and disinfection are now covered by other macro trends such as smart hospitals, population health management, and everysensing.
Agile Organisations (Mega-Trend: Future Skillsets)
We have removed this macro trend from the trend universe because it has already established itself as an effective approach in the internal work organization of many companies and organizations, promoting collaboration, transparency, and personal responsibility in a sustainable manner.