As manager you can create your own trends in your account’s Administration section:
To create a mega-trend, you only need a title and a description. You also upload an image that suitably visualises the mega-trend and select a colour.
To create a macro-trend, enter a title and add a description. Upload an image and assign the trend to the corresponding mega-trend.
Optionally, you could set up a search parameter to automatically link the new macro-trend to the latest micro-trends. To do so, you can use the full-text search in combination with filters like industries, regions and innovation types. If the new macro-trend is about “e-mobility”, for example, you can set the keyword “electric” and the industry “Transportation & Mobility” as the search parameter.
In addition, you also have the additional elements at your disposal for your company macro trends, with which we at TRENDONE enhance our trends with background knowledge and insights. These include drivers that reinforce the trend. You can also create Challenges & Opportunities for individual industries.