Mega-trends describe structural changes in society. They provide information on which developments have a long-lasting influence on society. Current mega-trends include Artificial Intelligence, Healthstyle and Virtual Experiences.
Macro-trends are the concrete variations of a mega-trend. They describe partial trends that feature a different degree of effectiveness.
While mega-trends describe global changes in general terms, macro-trends offer concrete findings on the different variations of change. It is therefore important to evaluate which macro-trends are of strategic relevance to your own company and have most influence on the market and its surroundings. The result of the trend evaluation is clarified for you in the Trend radar.
