Micro-trends are new, intelligent, leading-performance and structure-changing innovations. They are the first concrete signs of emerging trend movements – the macro– and mega-trends. Micro-trends can be trend-setting technologies, products, services or new marketing and media innovations. They make the trends easy to understand and serve as best practice examples to give you an operational advantage in your projects.
As trend researchers, we search the whole world for the signs of small innovations with great potential, which will come to have a long-term influence on our lives. In doing so, we are supported by our worldwide trend-scouting network. Our trend analysts filter out the trends with the greatest chances of succeeding and then turn them into micro-trends.